We Buy & Grow SaaS Companies

9523 Labs is a specialized micro private equity fund dedicated to acquiring and growing B2B SaaS companies. We focus on founder-led, bootstrapped businesses with a track record of consistent revenue and a customer-centric product strategy.


The investment strategy focuses on acquiring and scaling founder-led, bootstrapped B2B SaaS companies to unlock their full growth potential.


We invest in founder-led B2B SaaS companies, preserving their original vision while applying our deep industry knowledge. Our strategic growth approach leverages product-led strategies like freemium models to drive sustainable success.

Our Investment Criteria:

  • $2K to $8K in MRR
  • +60% Gross Margins
  • 30+ Paying Customers

Focus Area

The essential qualities for investments, such as in-depth industry expertise, founder-driven leadership, and strategic growth initiatives.

Ideal Candidates:

  • Focus exclusively on B2B SaaS
  • Founder-driven
  • Utilize product-led strategies like freemium models for sustainable expansion

Competitive Advantage

The factors that give target companies a robust market position, innovation in their field, and significant barriers to entry, ensuring sustained success.

Why we choose you:

  • Strong market positions with minimal competition
  • Pioneers of innovative solutions in their sector
  • High barriers to entry ensuring long-term success

Growth Strategy

Outlines the approaches for scaling businesses efficiently, aligning with the founders' vision, and executing strategic investments to foster growth.

Our growth playbook:

  • Implement proven growth strategies
  • Support and enhance the founder's vision
  • Execute targeted actions for maximum growth

Our Acquisition Process

We ensure a smooth and efficient acquisition process, guiding you every step of the way from the initial conversation to the final closing.


Intro Call

We begin with an introductory call to understand your business, goals, and explore mutual fit.


Due Diligence

Our team conducts thorough due diligence to assess the financial, operational, and strategic aspects of your business.


LOI (Letter of Intent)

We present a Letter of Intent outlining the proposed terms and structure of the acquisition.



Funds are placed in escrow to ensure security and trust during the finalization of the deal.



We finalize the acquisition, ensuring a seamless transition and laying the foundation for future growth.

Reach Out

Have a question? Reach out and we'll get back to you.

Get In Touch